Dining is more than just food—it’s an experience. Whether it’s a cozy corner eatery, an elegant hotel restaurant, or a high-end fine dining establishment, the way guests perceive the ambiance and atmosphere has a profound impact on their satisfaction and behavior. One often overlooked aspect of restaurant design is the choice of seating. The psychology behind where we choose to sit is closely linked to our comfort, consumption patterns, and even the length of our stay. But how does table selection influence guest decisions in restaurants and hotel dining settings?
Retreat or Company: Where Do We Feel Most Comfortable?
People often intuitively seek seating that gives them a sense of security and control. This explains why many guests prefer tables with a wall behind them or a clear view of the room. This phenomenon is known as the “Command Position” effect: we feel more comfortable when we can see the space while having a sense of protection behind us.
In open restaurants or large hotel lobbies, where guests have multiple options, many tend to choose corners or alcoves to create some separation from the environment. This fosters a feeling of coziness and privacy. A well-known example is the layout of Nobu Restaurants, where many guests prefer the seats at the bar or in secluded areas over the central, open tables.
Table Size and Group Dynamics: The Impact on Consumption and Conversations
The size of a table can also influence guest behavior. Small, intimate tables in a restaurant setting invite more in-depth conversations and foster interaction between guests, while larger tables tend to create distance and spread the conversation across the entire group. In hotel restaurants, which cater to both solo travelers and larger parties, the design often aims for a balance—smaller tables for couples and intimate encounters, while large round tables in the center of the room are frequently reserved for bigger groups seeking a social experience.
An interesting study from Cornell University found that people at round tables tend to eat more evenly and at a slower pace, as the table shape encourages communication and sharing of dishes. Rectangular tables, particularly in larger groups, tend to focus guest interaction into certain areas and can lead to a quicker, less social meal.
Window Seats: How Light and Views Affect Mood and Stay Duration
A window table is coveted not just for the view. Natural light plays a significant role in how we feel in a space. Studies show that people seated in bright, daylight-filled areas tend to stay longer and have a more positive mood. Starbucks and many hotel restaurants are known for designing their layouts to provide window seating with natural light, extending guests’ stay and creating a pleasant, open atmosphere.
In contrast, seats near walkways, the kitchen, or restrooms can be perceived as less desirable due to the increased noise and activity. Guests seated in such areas tend to spend less time in the restaurant and eat more quickly, which can boost turnover at these tables but often comes at the expense of guest satisfaction.
The Power of Privacy: The Allure of Exclusive Spaces
Many upscale hotel restaurants feature private dining areas or secluded tables that offer a more exclusive, intimate experience. These spots are often preferred by guests who value privacy or are celebrating a special occasion. The trend of “Private Dining Rooms” in many top-tier restaurants, such as those at The Ritz-Carlton or The Savoy, highlights just how much guests appreciate this exclusivity.
Private seating areas aren’t limited to high-end restaurants, though. Even in more casual dining establishments, there’s a growing focus on creating cozy, semi-private spaces using dividers, plants, or even curtains. These elements help guests feel as if they’re in a private setting while still enjoying an open atmosphere.
Acoustics and Noise Levels: How the Right Seat Enhances Enjoyment
The acoustics of a restaurant can be crucial to how comfortable guests feel. Loud, echoing spaces often lead to guests eating faster and leaving sooner. Many people unconsciously look for tables that are away from noise, such as those away from the kitchen or heavily trafficked areas. Well-designed acoustic spaces—with carpets, curtains, or specialized acoustic panels—enhance comfort and encourage guests to linger longer.
In open hotel restaurants that serve many guests at once, there is a growing emphasis on using sound-absorbing materials to control noise levels. The Ace Hotel London is a pioneer in this regard, having created specific acoustic zones to optimize both the restaurant and bar areas.
Learn more about the importance of sound design and how it impacts the restaurant business in our article: Restaurant interior design basics: why sound design in restaurants is just as important as the food
The Right Table Choice: The Key to the Perfect Experience
Whether in a cozy bistro or a luxurious hotel restaurant, the design and choice of seating significantly influence guest behavior. A well-thought-out seating concept can not only increase the length of stay but also boost spending and enhance overall well-being. For restaurateurs and hoteliers, it’s crucial to design the restaurant not only with culinary appeal but also with psychological considerations, ensuring a fully positive experience for guests.
