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AI review analysis software for hotels and restaurants

Gain completely new insights about your customers!

Understand and improve your reviews with High5 – our software analyze thousands of reviews to find out what your customers really think.

Your software for guest feedback

High5 brings order to the chaos of online reviews. Our platform collects your reviews from various sources and uses artificial intelligence to analyze them efficiently. This gives you deeper insights that would otherwise only be possible through hundreds of hours of manual evaluation. Understand your customers better, recognize trends early and make informed decisions – faster and smarter than ever before.

More than reviews:
Smart analysis for hotels and restaurants

For service companies, customer feedback is the most important indicator of quality. While product-based companies can rely on various KPIs, service providers rely on how their performance is perceived. High5 makes these subjective evaluations measurable.

Discover the benefits

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Comprehensive
Analysis

High5 collects guest reviews from various platforms and, through the use of AI, offers unique insights into audience and sentiment, providing deep insights into the customer satisfaction of different customer groups.

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Enormous
time savings

High5 filters out unanswered reviews and allows you to pin reviews to organize them or edit them later. High5 also generates tailored responses in the language of the reviews, perfectly matching the tone required.

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Tailor-made
optimizations

High5 combines insights from valuations, market dynamics and external factors such as economics and politics to enable you to make data-driven, strategic decisions and provide customized forecasts.

All in one Dashboard:
Our AI-powered features

All your reviews, one dashboard

With review analysis you have all reviews from different platforms centrally in one place. Filter out unanswered reviews, pin important reviews and always stay on top of things. This means you can see at a glance where action is needed and can react quickly.

Every answer hits the mark

Not an autopilot, but targeted support: Our AI analyzes each review individually, shows you the target group, extracts the most important keywords and formulates a tailor-made answer in the appropriate language. This way you can address the author and the issue in detail – professionally, efficiently and always to the point.

Who says what, where and why?

Recognize patterns in reviews by target group: men criticize the pool cleanliness more often, families praise the breakfast, and the view is mainly discussed on TripAdvisor. In this way, you not only understand general customer feedback, but also specific trends within your core target groups – and optimize your offers in a targeted manner.

Your team from the customer’s perspective

How are your employees perceived? The employee analysis shows which team members or service areas are particularly valued – and where there is potential for optimization. Use these insights for targeted coaching, better training and an even stronger team.

Dynamic keywords for maximum insights

Your analysis is as flexible as your company: Our AI works with at least 40 predefined keywords, but can add additional topics depending on their relevance – be it menu variety, room comfort or air conditioning. You receive detailed insights for each individual keyword: Which target groups comment on it? How has the mood developed over time? On which platforms is the topic particularly discussed? All relevant reviews are automatically grouped so that you can focus on the most important aspects and make informed decisions.

Your AI consultant – The High5 Assistant thinks for itself

The High5 Assistant is more than just a chat – it is your business consultant who knows your customers. From meeting planning to staff meetings to marketing and budget strategies, he supports you with data-based suggestions. This means you always have an expert at your side to help you make the right decisions.

Your individual strengths and weaknesses analysis

With High5 Insights you know exactly where your company stands. Our AI continuously analyzes customer opinions and shows you which areas are particularly well received and where there is potential for improvement. You will receive concrete solution suggestions based on real data and trends. Whether service quality, equipment or price-performance – your strengths and weaknesses are presented transparently so that you can take targeted action.

Your personal news feed -
Know what counts tomorrow

New political or economic developments have a direct impact on your business. Our forecasts analyze global influences: More tourists from a certain country due to new political conditions? Rising raw material prices impacting your company? Economic fluctuations in your guests’ countries of origin? All of these factors are analyzed to give you the best recommendations for action at an early stage.

Dialogue with your data: your AI assistant for immediate solutions!

Recommendation for action

Your AI assistant knows your data and reviews and understands your customers. With this intelligent companion at your side, you receive tailor-made solutions and precise recommendations for action from your customers’ perspective. From SWOT analysis to process optimization and team planning – use your assistant in all areas of the company.

Sign up for the Launch Alert and save 30% in the first year

Be there from the beginning and receive exclusive updates on the official launch. We are currently in the beta phase and look forward to your interest. When you register, you will also receive our newsletter with all the important news!

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Look forward to fresh insights into your customers' needs - collected from all your platforms.

FAQ

High5 is a platform that helps businesses aggregate their online reviews from various sources and analyze them using Artificial Intelligence (AI). The platform provides detailed insights that allow businesses to understand the sentiment of their customers and make informed decisions. With High5, get to know your target audience and their emotions better, and make data-driven strategic decisions.

High5 is especially suitable for service-based businesses that rely on customer feedback to evaluate and improve their quality. Unlike product-based companies that use various KPIs, service industries such as accommodation and gastronomy often can measure their performance only through customer opinions. Platforms like High5 help analyze these subjective reviews and gain valuable insights to optimize services effectively.

High5 offers a comprehensive analysis of customer reviews that goes far beyond simple star ratings. In addition to evaluating the sentiment of the reviews – whether positive, neutral, or negative – the platform also analyzes the frequency of certain tags and their impact on the overall rating. This allows businesses to identify the specific aspects of a service or product that have the greatest influence on customer satisfaction.

A key component of the analysis is the audience analysis, which allows demographic characteristics of customers to be taken into account. High5 identifies data such as gender, country of origin, marital status, and other relevant characteristics to analyze patterns and trends across different customer groups. This helps determine how different target groups respond to various aspects of the service or product. This detailed analysis enables businesses to implement targeted improvement measures tailored specifically to certain customer groups.

Additionally, High5 takes industry news and global developments into account to analyze the interactions between external influences and the company’s data. Changes in the industry or global trends can have a significant impact on customer feedback and the perception of services. High5 helps understand these developments and create forecasts to prepare the company for future changes.

This type of in-depth analysis allows businesses to not only recognize their current strengths and weaknesses but also make strategic decisions based on changes in the market and customer expectations.

 

High5 supports all major platforms where your customers are active. These include well-known platforms such as Google, TripAdvisor, Trustpilot, Booking, Yelp, Foursquare, Agoda, Expedia, Facebook, OpenTable, Treatwell, and Lieferando. No matter which platform your reviews appear on, High5 brings them all together in a central dashboard, allowing you to view and analyze all customer feedback in one place.

Additionally, High5 is constantly expanding its support and adding new platforms to provide you with an even more comprehensive overview. Planned platforms include Tatilsepeti, Otelz.com, Getir, Yemeksepeti, and Tatilbudur, so you can continue to benefit from an ever-expanding coverage.

High5 is hosted in Germany and complies with all strict GDPR regulations to protect your data. The platform uses advanced security measures, including encryption and regular security checks, to protect your information during transmission and storage. Additionally, the infrastructure of Amazon Web Services (AWS) is used to ensure maximum availability and protection against cyberattacks. This means you can rely on your data always being secure and confidential.

High5 will officially launch on April 17, 2025. However, we are offering selected customers the unique opportunity to gain early access through our beta program. Are you interested in using High5 before its official release and actively contributing to its development? Apply now for beta access and take the chance to use High5 with a 50% discount in the first year!

 

A practical example

“Our analyses with High5 often reveal clear trends – as in one case where Danish guests rated a hotel 1.3 stars, while Korean guests gave it 4.5 stars. The next step in the analysis showed that Koreans saw location as the most important factor, while Danish guests perceived service as inadequate. Such regional and cultural differences in feedback illustrate how valuable our analyses are in gaining crucial insights and specifically meeting the expectations of different markets.”

From the blog