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High5 - Review Management for Supermarkets

Understanding customer feedback – and strategically optimizing the shopping experience.

Customers rate faster than ever today – with just a few clicks on Google, Yelp, or other platforms. Between praise and criticism, there’s often more than just a star rating: real shopping experiences, unspoken expectations, and clear insights into where service, product selection, or atmosphere can be improved.

Forever free for your Google Reviews

High5 detects what other tools overlook

High5 is more than just a review tool. Our AI analyzes language, tone, and recurring themes in your reviews – and reveals what truly matters to your guests:

Which aspects are regularly praised or criticized (detailed analysis with over 20 keywords)

Which employees are mentioned by name – and how they are perceived by your guests.

Who your target audience is – and how different guest groups evaluate your service.

How political, economic, or societal changes impact your business.

Example: High5 Insights for a Supermarket in Berlin

Hygiene in the Store

42% of female customers express criticism about cleanliness in the aisles or the fruit and vegetable section. The lack of cleaning is particularly criticized by women.

Delays

Over a third of male customers (37%) and 42% of families criticize long wait times at the checkout – on Google, the dissatisfaction rate is even higher at 51%.

Product Availability

Customers often complain that certain products are regularly out of stock – particularly in popular categories such as organic items, beverages, and fresh goods.

Language Barriers

Customers with a non-German native language tend to rate their shopping experience more critically – often citing the lack of multilingual signage or communication at the fresh food counters.

Review Management for Supermarkets

All functions at a glance

Experience one of the most in-depth analyses of your reviews – across all platforms and packed with new insights into hidden trends and patterns.

1. Review analysis - All reviews at a glance, filter important ones, react specifically.

2. Review Management - AI-generated answers, suitable for the language and target group.

3. Audience Analysis - Recognize target group trends and understand customers better.

4. Employee analysis - Analyze and optimize customer feedback about your team.

5. Sentiment Analysis - Identify sentiment in reviews and track developments.

6. Tags - Evaluate important keywords, trends and platform discussions.

7. Insights - Weekly strengths and weaknesses analysis with recommendations for action.

8. High5 Assistant - AI-supported advice for strategy, planning and optimization.

9. Trends & Forecasts - Identify future-relevant market developments at an early stage.

High5 Assistant – Your AI Analyst for Supermarket Operations

Whether it’s about pricing, new offers, or complaints – the High5 Assistant knows your guests’ opinions better than any gut feeling.

The High5 Assistant is more than just a chat.
It’s your personal digital advisor – trained on all guest feedback from Google, Tripadvisor & more. Whether it’s about staff planning, guest satisfaction, or your next weekly meeting: the Assistant provides instant, data-backed answers – based on thousands of reviews.

Customer Testimonials

What our users say

"We knew that it gets more challenging during peak hours – but High5 shows us exactly where customers drop off or get frustrated. This is invaluable for planning."

Store Manager, Supermarket in Munich
"The feedback was there – but it was too disorganized. With High5, we now understand which topics are recurring, in which stores, and with which customer group."

Regional Manager, Grocery Retail NRW

All platforms, one overview

All major platforms and more and more

Review management brings you forward – in the rankings and with your guests.

Increase your visibility with High5

Businesses with active review management and positive ratings are ranked higher on search engines and platforms – leading to greater visibility and, ultimately, more visitors.

FAQ

Yes! High5 can specifically analyze location-based reviews – allowing you to identify where certain patterns emerge, whether it’s in service, product selection, or employee feedback.
Yes. High5 automatically recognizes what a review refers to – whether it’s about the staff at the counter, product availability, or the shopping experience in specific areas.

Yes. The analysis of your Google reviews is permanently free of charge.
For additional platforms, we offer different plans tailored to your needs and business size.

High5 supports all major platforms where your customers are active. This includes well-known platforms like Google, TripAdvisor, Trustpilot, Yelp, Foursquare, Facebook, OpenTable, Uber Eats, and Lieferando. No matter where your reviews appear – High5 brings them all together in one centralized dashboard, allowing you to view and analyze all customer feedback in one place. What’s more, High5 continuously expands its integrations, regularly adding new platforms to give you an even more comprehensive view.

No – that’s exactly what High5 takes care of for you.
You’ll receive automatically organized topics, trend analyses, and clear action recommendations you can implement right away.

High5 is hosted in Germany and fully complies with strict GDPR regulations to protect your data. The platform uses advanced security measures, including encryption and regular security audits, to safeguard your information during transmission and storage. In addition, it runs on Amazon Web Services (AWS) infrastructure to ensure maximum availability and protection against cyberattacks.
You can rest assured that your data is always safe and handled with the utmost confidentiality.

Review Management Software

Review Management for Supermarkets

What High5 Does for Your Business

Reputation
Booster

Increase your star rating by responding strategically and positively surprising your guests.

Predictive Warning System

Identify critical issues before negative reviews start to pile up.

Response suggestions with empathy

Automated, but never cold: High5 delivers human-sounding responses that fit.

Actionable recommendations

High5 reveals not only what guests are unhappy about, but also the concrete steps you can take.

Getting started is child's play

High5 is free forever for your Google reviews

Get started in just minutes – no risk, no commitment.

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Review Management for Supermarkets

Supermarkets are high-traffic locations – every day, hundreds of customers visit the store, experiencing brief but impactful moments: when entering, at the fresh food counters, during checkout, or when leaving. And what goes well or poorly often ends up in online reviews – public, accessible, and influential. Professional review management for supermarkets is therefore not a “nice-to-have,” but an active measure for quality assurance.

With High5, you can automate and target the analysis of your reviews on Google & Co. – whether it’s about product selection, friendliness, cleanliness, or wait times. The AI identifies systematic issues, emotional tones, and platform-specific deviations. This makes it visible what repeats itself – and where you can focus your improvements. An example: In one store, complaints about missing price labels in the refrigerated section accumulate – but only on weekdays.
In another store, it’s noticeable that families often complain about narrow aisles, while single seniors tend to praise the checkout staff. With High5, you can recognize such differences early on and make data-driven decisions – whether for product placement, staffing, or store signage.

The best part: You no longer need to manually read through individual comments. High5 provides you with relevant topics, summaries, and concrete recommendations – directly usable in your daily operations.
Review management for supermarkets with High5 means: staying on top, increasing customer satisfaction, and proactively responding to feedback – before it leads to reputation damage.