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High5 - Review Management for the Hotel Industry

For smoother operations, greater satisfaction, and stronger reviews.

Hotel guests leave reviews faster than ever – just a few clicks on Google, Tripadvisor, or Booking.com. Behind praise or criticism lies more than just a star rating: real experiences, unspoken expectations, and valuable insights for improvement.

Forever free for your Google Reviews

High5 detects what other tools overlook

High5 is more than just a review tool. Our AI analyzes language, tone, and recurring themes in your reviews – and reveals what truly matters to your guests:

Which aspects are regularly praised or criticized (detailed analysis using over 40 keywords).

Which staff members are mentioned by name – and how they are perceived by your guests.

Who your target audience is – and how different guest groups rate your service.

How political, economic, or social changes affect your guests and your hotel.

Example: High5 Insights for a hotel in Cologne

Review Management Software

Cleanliness

63% of female guests criticize the cleanliness of hotel rooms – this trend is particularly noticeable among guests of Chinese origin.

Delays

57% of male guests criticize the check-in process – on Tripadvisor, this figure rises to 79%, indicating a platform-specific perception.

Staff

49% of guests express dissatisfaction with staff friendliness. Large groups and couples, in particular, rate this aspect especially critically.

Quality of drinks

Male guests most frequently criticize the coffee quality in the lobby, while female guests more often express a desire for a wider cocktail selection at the beach bar.

Review management for the Hotel Industry

All functions at a glance

Experience one of the most in-depth analyses of your reviews – across all platforms and packed with new insights into hidden trends and patterns.

1. Review analysis - All reviews at a glance, filter important ones, react specifically.

2. Review Management - AI-generated answers, suitable for the language and target group.

3. Audience Analysis - Recognize target group trends and understand customers better.

4. Employee analysis - Analyze and optimize customer feedback about your team.

5. Sentiment Analysis - Identify sentiment in reviews and track developments.

6. Tags - Evaluate important keywords, trends and platform discussions.

7. Insights - Weekly strengths and weaknesses analysis with recommendations for action.

8. High5 Assistant - AI-supported advice for strategy, planning and optimization.

9. Trends & Forecasts - Identify future-relevant market developments at an early stage.

High5 Assistant – Your digital advisor for seamless guest service

Whether it’s about pricing, new offers, or complaints – the High5 Assistant knows your guests’ opinions better than any gut feeling.

The High5 Assistant is more than just a chat.
It’s your personal digital advisor – trained on all guest feedback from Google, Tripadvisor & more. Whether it’s about staff planning, guest satisfaction, or your next weekly meeting: the Assistant provides instant, data-backed answers – based on thousands of reviews.

Customer Testimonials

What our users say

“We always had a general sense of where we stood – but High5 now shows us which details truly make the difference. That’s exactly what we need in our day-to-day operations.”

Hotel Director, 3-star hotel in Cologne
“Thanks to High5, we can now identify much faster what really matters to our guests – and where we can make targeted improvements.”

Owner, vacation hotel in the Allgäu region

All platforms, one overview

All major platforms and more and more

Review management brings you forward – in the rankings and with your guests.

Increase your visibility with High5

Businesses with active review management and positive ratings are ranked higher on search engines and platforms – leading to greater visibility and, ultimately, more visitors.

FAQ

High5 is the smart platform for hotels that want to centrally analyze their online reviews from Google, Tripadvisor, Booking.com & more – powered by artificial intelligence. Our technology understands how your guests think, feel, and respond – and delivers clear insights to support confident, data-driven decisions in your daily operations. Get to know your target audiences better – and respond faster, more precisely, and more effectively.
Yes! High5 is specifically designed to deliver real value even for small businesses with just a few reviews – no technical know-how required.

Yes. The analysis of your Google reviews is permanently free of charge.
For additional platforms, we offer different plans tailored to your needs and business size.

High5 supports all major platforms where your customers are active. This includes well-known platforms like Google, TripAdvisor, Trustpilot, Booking, Yelp, Foursquare, Agoda, Expedia, Facebook, OpenTable, Uber Eats, Treatwell, and Lieferando. No matter where your reviews appear – High5 brings them all together in one centralized dashboard, allowing you to view and analyze all customer feedback in one place. And it doesn’t stop there: High5 continuously expands its platform support, adding new channels on an ongoing basis to give you an even more comprehensive overview.

No – that’s exactly what High5 takes care of for you.
You’ll receive automatically organized topics, trend analyses, and clear action recommendations you can implement right away.

High5 is hosted in Germany and fully complies with strict GDPR regulations to protect your data. The platform uses advanced security measures, including encryption and regular security audits, to safeguard your information during transmission and storage. In addition, it runs on Amazon Web Services (AWS) infrastructure to ensure maximum availability and protection against cyberattacks.
You can rest assured that your data is always safe and handled with the utmost confidentiality.

Review Management Software

Review management for the Hotel Industry

What High5 Does for Your Business

Reputation
Booster

Increase your star rating by responding strategically and positively surprising your guests.

Predictive Warning System

Identify critical issues before negative reviews start to pile up.

Response suggestions with empathy

Automated, but never cold: High5 delivers human-sounding responses that fit.

Actionable recommendations

High5 reveals not only what guests are unhappy about, but also the concrete steps you can take.

Getting started is child's play

High5 is free forever for your Google reviews

Get started in just minutes – no risk, no commitment.

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Review management for the Hotel Industry

Expectations in the hotel industry are high – not just on-site, but online as well. Guests today review every part of their experience: the check-in, the breakfast, the friendliness, the Wi-Fi. Platforms like Booking.com, Tripadvisor, or Google now play a decisive role in whether a hotel is even considered. But modern reviews go beyond star ratings and buzzwords. They reflect moods, expectations, and subtle details that are often overlooked in the daily hustle.

Review management in the hospitality sector today means more than just reading reviews – it means understanding, analyzing, and actively using them. Because only those who recognize which topics repeatedly come up for specific guest segments can respond effectively. With High5, hotels, hostels, and resorts can analyze their online reviews across platforms – supported by artificial intelligence.
The system detects trends, patterns, and emotional tone – whether it’s at reception, in housekeeping, or during breakfast. Example: Noise complaints in the hallway are mostly raised by solo travelers – but only in rooms near the elevator. Or: International guests mention communication issues during check-in, even though staff are consistently described as friendly. These kinds of patterns don’t surface through gut feeling – they require structured review management.

Whether you run a large hotel or a small guesthouse: in today’s digital world, reviews have become the guest’s most powerful voice. High5 helps you understand that voice – and improve where it really matters. Review management for the hospitality industry with High5 means: informed decisions, increased guest satisfaction, and a consistently strong online reputation.